Finally Google Gets a Film Treatment from Groundswell Productions

Earlier this year, it was the founders of Facebook who had a game changing geek poised by telling their story on a movie screen. This time its Michael London's "Groundswell Productions" who recently teamed with Producer John Morris and acquired the movie rights of the book called "Googled: The End of the World as we Know it" by Ken Auletta.

As per the sources in their production house, they will be using the book as the blueprint for their feature film that will basically tell a story of Sergey Brin and Larry Page, the founders ofGoogle Inc. It is their credibility and the fast rise of their web business that made them billionaires.

The book was published by Penguin Publishers. Ken Auletta is also a media columnist with the New York Times. As per the book the income worth of $20 Billion only came from the Ads that were published in the search engine driven octopus. The CEO of Google Inc. already predicted to Ken Auletta that Google will be the only company that will become world's first $100 Billion media company.

The story of the Facebook founder has been already told in the upcoming movie "The Social Network" which is directed by David Fincher. The movie revolves around a group of friends who basically squabbed in success.

Google was founded by the duo when they were students in Stanford completing their Ph. D. They wanted to establish a better search engine. They started Google with their own principles. They believed, "You can make money without doing evil and You can be serious without a suit."

In a press media, London said that, the movie will only focus on how they tried to built Google with their idealism as they turned Google into global phenomenon. The only challenge for London and his team is to find a grip on the success story that will be made for compelling screen drama.

Be Your Own Marketing Mentor

Whenever it comes to marketing, most of the time we remember that person who taught us a new way of thinking with regard to marketing and terms related to it. It might be anyone from the author of the book, a speaker at an industry seminar, or maybe any relative business show. With all the entrepreneurial enthusiasm I found out 10 most successful business men and women quotes related to marketing and its related industry. So, I just thought of sharing the list with all of you.




1.) Jeff Widman (Marketing Mentor : Seth Godin)

Be the first to sell the experience and relationship and not just the widget of the space. Widgets are sold by second place company whose only aim is to gain market share to compete on prices.


2.) Everett Reiss (Marketing Mentor : Jim Kukral)

Always develop a content that solve queries of your target audience's problem. No matter its perfect or not but it should be very relevant and helpful for them.


3.) Armelle Cloche (Marketing Mentor : Jay Abraham)

There are only 3 ways of increasing business profits : increase the number of clients, number of sales per client and number of times client returns and buy again.


4.) Ciara Pressler (Marketing Mentor : Jack Trout)

Differentiation should be the key. There should always be a competition so that you can perform better every day. They have to identify and promote things which make their products worth buying.


5.) Lora Carr (Marketing Mentor : Sarah Petty)

No need to leave co-marketing alone. With other boutique business it makes more sense


6.) Claudia Copquin (Marketing Mentor : Jim Mc Cann)

Never be afraid of asking any question. With no marketing budget also you can come out as a large company.


7.) Jason Cannon (Marketing Mentor : Sarah Petty)

If you have a strong product, are passionate at what you do, you love people and your community, then you will definitely enjoy your job from all the prospects.


8.) Adam Kleinberg (Marketing Mentor : Brook Lundy)

Only great creative ideas matters and can survive.




9.) Sean Horrigan (Marketing Mentor : David Meerman Scott)

Always believe what you publish. Each and every business has got its own information that can now or later can contribute to the huge market place.


10.) David Langton (Marketing Mentor : My Mother)

You have to give time to your target audience. Understand their requirements first. If you can understand things from their point of view you can surely market the ideas yourself.

The Customer is always not Right!!

I am sure this is always the case when the company takes side of unreasonable, demanding and an angry customers instead of you. I do not believe that this is the sign of a loyal employee.

The customers are always not right for your business

One man who was a frequent visitor of a shop in southwest. He was always disappointed with each and every aspect of that shop's operation. He was often called as the pen pal because whenever he used to come into the shop, he used to write one complain in the customer feedback book.

He didn't like the fact that the shop owner didnt assign any seats for elderly people in his showroom. He didnt like the idea of serving hot dogs inside the shop, he was not satisfied with the billing procedures of the shop and lastly he was not happy with the performance of the shop attendants there. He had to complain in every small issue related to that shop.


His last letter was directly to the CEO of the showroom which went to his desk with a note: 'This one is for you Mr. CEO'. The CEO of the showroom Mr. Koller replied him back with a note which said, "Dear Mr. Roger, we will definitely miss you. Love Koller."

"The Customer is always Right" is a phrase that was introduced in 1909 by Harry Gordon Selfridge who is also the founder of the departmental store called "Selfridge's". The phrase is used by businesses to :

1.) To make sure that all the customers get the best services from the employees.

2.) To make sure that the employees are giving the best services to their customers.

But in the recent years this concept seems to be absconding because this is leading to a bad customer service.


I wanted to share with my readers the top 4 reasons why The customers are always not right:

1: It gives a negative impact on your employees

I remember when I went to Texas I met a person called Mr. bethune. He was the owner of one of the best fast food center in Texas called "Humble food hub". He believed that the phrase customer is always right is actually wrong. Whenever there was any conflict between his people and the rude customers he always used to take side of his employees.

There is always a possibility to get back a loyal customer but there are always very less chances of getting back a good royal employee. He always used to say that ,"just because you are buying food from our shop and paying us that doesnt mean you will abuse my people."




The foot fall in his shop per day is around 10k and out of those 10k there is always a chances that one or two customers will be demanding jerks. It is your employee who is working for you and not that rude jerk. He never treated his employees like serfs. He knows how to value them. He never allows an environment of resentment in his restaurant.

2. It gives demanding customers an unfair advantage

If you keep on using the slogan "The Customer is always right" in front of your customers, it will give them a right to do whatever they feel like. They will start demanding just anything. At this point of time the job of an employee becomes more difficult.

Abusive customers get better treatment that nice employees. So it is always advisable that be nice to nice customers and be bad to bad customers.

3. Not all but some Customers may be bad for your business

The business owners often feel that more the customers more is the business. But some customers can actually be bad for your company.

I have read this story of a American IT service provider called ServiceGopt. It said, that one of their technicians went to one of the customers house for maintenance task and the customer treated with her very rudely. She finished her task very calmly, returned office and told the entire story to the management. They went ahead and canceled the contract with that customer.



Just like Koller who dismissed that irate gentlemen from coming to his shop, similarly ServiceGopt fired an irate and rue customer. After all it was a matter of dignity and self respect of a female employee.

4. It often results in bad customer service

Roseworth Travel Services took it even further. CEO Sara Roseworth wrote an excellent book called "Your customer comes after your employees". She argues that when you put your employees before your customers there will always be an healthy environment in the office. If employees are happy and satisfied, customers will automatically start feeling satisfied.

Employees who are always happy will provide better customer services at work because:

• They have a habit of caring people, especially their customers
• They are always energetic
• They will interact with them in a better way
• They are more motivated to work

But if the customers are put before the employees then it clearly indicates that :

• Employees are not values properly
• treating employees fairly is less important
• That employees do not get respect from the customers

If this prevails, employees will stop caring about good service.

So put your people at first and let your people put the customers first.

Witnessed the longest solar eclipse of the Century

For the 1st time in my lifetime, I have witnessed something so beautiful, so natural. I am actually lucky that I was able to witness such a thing in my life. This blog post especially for those who actually missed the chance to view the eclipse that took place today and lasted for more than 6 minutes, the longest solar eclipse ever.

The live picture that was taken from NASA today early in the morning on 22nd July, 2009.

The 22nd July solar eclipse has caused the tourist interest all over the world starting from India to China. It began in India and from there moon's shadow started turning over across the eastern Asia. The track of the eclipse crossed in the early morning in China where people experienced it for around 6 minutes. From there the track gradually started moving towards the pacific ocean.

The longest eclipse was of 195 miles that is east of Iwo Jima where people witnessed the eclipse for 6.39 minutes.

Solar Eclipse, 2009 as seen from Shanghai

This eclipse was second in the series of three eclipses in a month, the 1st one that happened on july 7 which was a luner eclipse and the other one which is yet to come is on August 6 (also a luner eclipse)

It was visible totally in the cities of India including Surat, Varanasi, Vadodara, Bhopal, Patna, Siliguri, Guwahati and few cities of China including Wuhan, Wuxi, Huzhou, Suzhou, Jiaxing etc. As per the reports came early this morning Taregana in Patna (India) was the best place where this eclipse was witnessed.

As seen from Taregana in India at 6:38 am

The next same solar eclipse will be viewed in the year June 13, 2132.

Do not miss to watch the live video which was taken from NASA this morning :

Balancing full time job with a full time degree

Last week I met a friend, Joe and we had a long discussion on how a student can balance both full time degree and full time job together. He himself is doing his PG Course in MBA and plus he is working full time in an MNC. He has shared his experiences with me which I will be sharing with my friends and readers.

All the students doesn't have the benefits of College Savings Account or balance funds which might help us for our higher studies. So what are the options we can apply in these type of cases.

I know the idea is not suitable for every student but for some it might just do the trick, i.e. to work full time.



There are many people who give us such advices everyday that is not to work when you have applied for a full time courses. But is this advice a good one or the bad one? Yes, only if, you devote your 100% for your studies and No if, you are realistic about your financial conditions. Lets face it now. Lets be practical. Do we really spend our whole day in studies??

People often discuss with me that why should I work full time when I have applied for a full time course in the University. Students have a habit of lying to themselves that they will focus on their curriculum 100%. But this is not at all true in the case of 99% students. They spend their whole day in doing irrelevant activities like spending their time either on Facebook or partying in lounges with no occasion. I would prefer working, making extra money and finishing the University with not a single debt in hand.

How to Work Full Time with a Full Time Course??

These advices are given by Joe on how he managed the full time course with his job.

1.) Optimizing your Time is very important

It is better to spend your time in making money rather sitting whole day on facebook and messengers. If you really want to get connected with your friends, then find a place to work where your friends are working. I am working in a MNC right now and when I joined there I din knew anyone there, but since some of my friends were working there, now I know everyone there.

2.) Apply for good work Opportunities

If you are giving this excuse that you are not working because you are not able to find the right job for yourself, then I guess you are looking for the wrong job opportunities. Let me discuss few ideas which might be suitable for working students.

• Within the Campus : Receptionist, security in charge, Assistant to teachers, Administrators and every position that is within the campus.
• off campus : you can do internship for couple of months with any media house or any shops in malls, private tutor, freelancing jobs, and any other job where you are capable of handling it.

3.) Prioritizing your work

Always keep in mind that activities of your university should be given the 1st preference. You should never spend working extra time if you have an exam. I only take off from work during my semester exams. At that period I provide my 100% to studies only. After my exams I focus 100% on my work.

4.) keep a balance between professional and personal life

You should try to take out time for everything. Everything here includes university, work, family, friends and many other important work. My girlfriend never forces me to come and party with her because she understands my values and my work. when I work I only work, but when I party, I forget everything else.



5.) Once in a blue moon is fine

Always reward yourself and plan an outing with friends or families once in two months. Go on a vacation at places where you can forget all your stress and enjoy your time with family and friends.

6.) Realize the Importance of balancing

Many times there will be nights when I will be missing loads of fun and parties, But I do not regret about it. Because I am happy that one day I will complete my PG Course with not a single Debt in my hand. I would be having enough of money to invest and save after I graduate and join my 1st professional job.

P.S. these advices are specially for those students who waste their time on Facebook, orkut and other social networking communities.

Concluding Thoughts

I am sure I haven't given any boring lectures. Its just that Saurabh is a good friend of mine and he requested my to provide advice from my real life experience. There are many students who wants to work really hard so that they can escape from the pressures of student loans, but they are not getting good jobs.

Students are facing a lot of problems as they are drowning in high debts. Often people in their 20s are making financial decisions which might not be correct and that is taking them into entirely wrong path.

I hope I was able to help at least some of these type of students in some way or the other.

All the best Betty

This post is totally dedicated to my dearest friend, Betty Parker, who has helped me a lot in maintaining my personal finance blog, Allfinancehelp. It was because of her dedication and hard work that my blog has gained so much visitors and value in the eyes of search engines.

With full blessings, I am thanking you Betty. Your co-operation is highly appreciated. From now on I will be again taking care of my blog completely since Betty has got busy with some other work.

I wish Betty all the best for all the endeavors of her life.

Best Regards,

Samuel Sanders
(Saurabh Dhanuka)

Michael Jackson, I will Miss You

No matter where the world takes you from us, You will always remain special in our heart. You were the BEST and you will always remain the BEST in the eyes of everyone. You were an excellent artist and millions of people including me will miss you.



Your album the ever blasting "Dangerous" will always remain special to me.

I know this post is nothing to do with making or saving money, but I have dedicated this post to the king of pop my favorite, Michael Jackson. He was a great music star, I loved his music, his style to entertain people and everything that he had for life.

Samantha always used to tell me that he was not less than an angel and that is the reason God din wanted him to stay long on the earth. So, he has called him in heaven. That day has finally come. He has left the world crying for his soul and music.

I have all the collection of Michael Jackson's songs and I have watched every single movie of his.

Michael, Wherever you are, my and my family's prayer will always remain with YOU. May his soul rest in peace.

Make Sure Your Money Likes You?

It is very easy to accept the fact that you like your money, and why you won't, after all it provides you with all the pleasures of life. But have you ever wondered that the same money reciprocates your feeling or not? Does it also respect you in the same manner as you do to your money? You should respect your money like you respect Jesus.

Don't be upset if your money doesnt like you, Start LOVING it more

There should be some Biblical principles that you need to follow to keep this relationship with your money alive. The main concern here is that there should be a good relationship between you and your money. And I am sure you would like to keep this relationship as a high quality relationship.

Close your eyes for a moment, take a deep breath and just follow these lines :

• Always treat your money with due respect as you respect your spouse

• Always enjoy the company of your money as you do it with your best friend

• Always treat your money delicately like a small baby

• Always treat your money like a teenager, know where it is going and why

• Always consider your money as your father, learn good patterns from it

• Always consider your money as a mother, feel its comfort

• Always treat your money as your beloved neighbor, keep an eye on it every time

I am very sure if you ever try to abuse your money, or treat it in an unusual manner, it will boycott you forever and then never in your lifetime you would be able to convince it. If it goes, it will take away your freedom from you, and not only freedom, but also your security.

Reciprocate the feeling of LOVE with your money

Establish a positive relationship with your money, do not let it become your master. If you become its slave now, for a lifetime you would have to continue in the same manner.

It is a request from my side as a friend, as a guide, whatever you think is appropriate for you, please maintain a good reputation with your money. You will definitely be able to do that. I am sure money will respond to your affections very soon.

Death of an American Icon as GM declares Bankruptcy

On Monday, GM will declare its official Chapter 11 bankruptcy. GM once called the American Icon is surely no longer the part of great American Icon Team. Others belonging to this team are still surviving including Apple Inc. and Microsoft. GM has definitely gone to the garage. Barack Obama is very disappointed with the news.

Death of an American Icon, GM - 1908-2009 :(

The largest US Auto maker will file its bankruptcy on Monday in the Federal Court in New York City, as confirmed by the FOX Business Network. Obama has decided to provide details on how to reconstruct GM as it was before. This will take place before the formalities of the bankruptcy filings. Even though GM has been declared bankrupt, it was found by the media, they negotiating for their two high profile cars, Hummer and Saturn.

GM will continue to negotiate with its creditors regarding proposal made by GM that would increase its shareholder's stake in a new restructured company to 10% that equals to increase the stake by 25% which is a good news for the bondholders.

The only thing that GM is now expecting is support from its creditors. They have also declared Fritz Henderson to remain the GM CEO. Al Koch, MD of AlixPartners, a business oriented company that helps in restructuring of bankrupted companies. Earlier they have guided K-Mart, the largest bankruptcy in US to come out of bankruptcy.


CM CEO, Fritz Henderson after declaring bankruptcy of GM.

Obama confirmed that the GM bankruptcy will involve the treasury spending of around $30.1 billion so that during bankruptcy period operations can be performed.

Now let's hope GM comes back to its original position once again. I surely don't want to see the death of an American Icon, GM.

Humorous Net Worth Comic

I was just going through few comic pictures this evening and guess what I came across. I really wanted to share this with all of you to add some humor in my blog. This is funny but with that it has really got some message. Did you notice that the beggar's net worth is much higher than anyone else there.

Can anyone figure out the real reason? I will tell you. The answer is very simple. The beggar doesn't have any debt. He is not earning so much as the other people are and so he is living a debt free life.

Conclusion : Earn less = live a debt free life :)

My Net Worth Checkpoint

I am so happy to declare this that from the past 2 months my net worth is going on increasing. And this sudden change has started coming only because of my money saving power and also because of right investment of shares in the stock market. Though the economy has not yet recovered, and I don't even have any hopes that it will be improved, yet I am happy that I am maintaining my balance well in terms of finances.

I wish I keep increasing my net worth every month

Moreover, I am expecting more volatility in the market in the near future which is definitely a good signal for me. But at this very moment its better to stay diversified, saving and investing regularly, taking correct decisions and avoiding risks.

My assets increased 1.6%

Only my home value had been decreased and all other asset's value has increased. My stocks as well as mutual funds increased upto 14% last month. Moreover, my retirement accounts are up almost 5%

My liabilities decreased by 0.4%

I am not at all accelerating my mortgage prepayments. The thing is in terms of mortgage I am in the bad state right now. The reason is very simple. I owe more on the house than its actual worth. And trust me I am very nervous due to this. I might need bunch of money to refinance in the future and so that is the reason I am saving money in bulk these days.

My Net Worth increased almost 5%

The final conclusion about which I am so happy today is that my net worth has increased upto 5% which is not at all a bad signal. Though the last month's increase was 12%, yet I am happy with it. In this economy anything in the positive direction is Ok with me.

I love my hard earned money

Money Plans in Mind

The only plan in mind is to keep saving the way I am doing right now. I will continue to buy company stocks and will try to put more and more money in my 401ks. Also, I came to know about Vanguard Index funds and I have decided to put some money in it as well. Lets see where my destiny takes me.

I Am Ready for a Productive Summer Vacation

Finally its time to party again. I was eagerly waiting for this period. Finally summer vacations are about to arrive and I am all set to party big time. I am more than happy because this time I have saved lots of money to enjoy my summer vacations, unlike previous years when I saved so less. With partying I have decided that this time me and Sam both will make this summer vacation a productive one.

All set to enjoy my productive summer vacation

Instead of doing nothing at home, We have decided to do something. I have made a list of to-do things which I would like to share with all of you. And in case you think something to be added then please leave a comment, I will definitely do it.

First of all, I have decided to make some more money. My birthday is approaching so I need to have some extra income. Since, I am in a final year now so I have decided I will go for a summer internship job. I do not want a boy selling candies at the street corner to have a more productive summers than me.

Secondly, Me and Sam were just talking last night that we will do something that we have never done before. Do not take it in a wrong way. We have made a list of things to do before we die. Maybe we are not able to do everything this summer but will definitely try out some of them including skydiving, rock climbing, scuba diving etc.

Thirdly, I have decided that this time I will definitely help other people in their work and will try to make atleast 3 people smile everyday. Not necessarily providing education to poor children, but also cleaning up my neighbor fences, or bringing vegetables for them from the grocery shop etc.

summer vacation brings all smiles on my face

Fourthly, I have made a list of few new hobbies. I am sick and tired of the same old hobbies of reading books and surfing the net, blogging etc. In this way I will be able to keep myself more busy. Actually I ll be having something new to impress my friends when I am going back to the college.

Fifthly, Will definitely try myself to rediscover my old passions. I used to collect coins but then somehow stopped due to work pressure. But now I have made a firm decision that I will again start with it.

Lastly, this time I will surely fall in love. After all its a summer love. Every girl has a dream of falling for a summer love. No matter how actively I do above five things, this will definitely be true.

Summer Love is one of the best feelings for any girl

So if you have any suggestions for me other than this then do let me know.