Friday, January 18, 2008
Brighter Planet Environmental Credit Card
In December 2007, Bank of America introduced the Brighter Planet Environmental Credit Card. Brighter Planet is not a Brand, its an environmental group and Bank Of America joined hands in this project. The goal of this new card is to help cardholders to protect the Earth’s environment. The Brighter Planet Visa card offers “Earthpoints”, and these points will be used in renewable energy projects.
How to earn the points?
# With every $1 spent in purchases, a Brighter Planet Visa card holder earns 1 EarthSmart point,
# It is assumed that 1,000 points is approximately equivalent to powering, heating and cooling your home for a month or set aside your car off the road for 2,000 miles,
# Each 1,000 points being calculated equal to 1 ton of “carbon offsets”.
Btw, what are Carbon Offsets?
“The consequences of any action specifically taken to remove from, or prevent the dismissal of, carbon dioxide into the atmosphere in order to balance emission taking place elsewhere” - The U.S. Environmental Protection Agency (The Monitoring, Evaluation, Reporting, And Verification Of Climate Change Mitigation Projects, ch. 2, pg. 14, U.S. Environmental Protection Agency, 1997).