Friday, August 21, 2009

Couple of Affiliate Scams

This may be unusual but I have been noticing these things for quite a long time now. So just wanted all of you to know about it so that you don't fall in the prey of these affiliate scams.


First, Have you ever heard about Wise Rep? I am sure most of the affiliates have heard it? It is a kind of advertising where you can easily list your wholesale products along the side things, maybe like, a jeans brand. The buyer will come and find them. These buyers as soon as click on these brand's link, Guess what?? It is an affiliate link. You won't believe that for you the normal wholesaler selling the product you'd love to get into any other mega store, you have to pay at least $25 a month to get it listed there. Pheewww!!! Not digestible at all.

Secondly, I have been seeing numbers of bridal registry sites. I am not sure whether anyone of you has come across it or not? If suppose any small company has got a website and wants to be listed, they have to pay some amount of fees for it. They show you the names of big brands and then use affiliate link so that they can get rid of false advertising. I know this is not exactly a scam but it isn't the right way either.

Just imagine how will the consumer feel when he registers for the website and login. What they will discover is that their registry is not at all integrated as they have thought would look like. How will the seller feel who paying $25 a month finds out they haven't sold a single wholesale item. People do not exactly go to their site and place orders, they are redirecting to the affiliates site which is incorrect.

So that is all, right now I have found out only these two scams. If in future I found few more I will definitely list them here.

Friday, July 31, 2009

The four successful Cs of affiliate marketing

Affiliate Marketing is giving a huge business turnover to the major business house who are participating in this business. What are the basic theory these companies are applying. That is what I would be sharing with this post. There are four major Cs which needs to be followed by any affiliate programs and I believe these Cs will do wonders for you and your program.

http://www.websitebuilders360.com/wp-content/uploads/2009/07/affiliate-marketing.png
to make your affiliate graph like this you need to follow the four Cs explained below


Let me explain each of them one by one in details so that all of you can get a fair idea about them.

1.) The content should be written in a way it attracts visitors from all over the world. It should be written in a very simple language highlighting the main features of your affiliate program which can compel the visitors coming back to your affiliate program. If possible hire a good copywriter who can give you the best content for your website.

http://webcopywriters.org/wp-content/themes/corporate-10/headers/header_2.jpg


2.) To get the maximum number of clicks apply a good Call to Action. Try things which others haven't tried with their programs. Try to implement different kind of offers, words, colors, placements etc. The best thing you can do here is to put multiple calls to action on the page. To get the best optimized result always test your calls to action before hand. Apply the best design you can, keep your site's theme on the basis of your program. Make navigation as easy as possible for the visitors. Use words like "Click Here", "Try it" or "Buy Now" etc.

Please note : You may use several calls to action. Not a problem. But make sure you are not promoting FUD i.e. fear, uncertainty and doubt in the mind of the visitor.

3.) After calls to action, the most important thing to be kept in mind is the Click-Through process. With click-through I mean when any visitor sees a button which is highlighted there is an obvious chances he/she will click on the button to find out whats inside. Remember that a one small click can change the sales turnover and make a huge difference.

Please note : A high click through means that you were totally successful with point # 1 and 2 above. So your half of the work is done.

4.) The most important point to remember is the Conversion Rate. By conversion I mean that you are successful in an action you wanted to take place. maybe a sale or filling out any forms.

To be successful in affiliate marketing it is very important to increase the conversion rate which you can achieve only if you are successful with the first 3 points discussed above. The high conversion rate in affiliate marketing is in the hands of the merchant itself.

Tuesday, July 21, 2009

Witnessed the longest solar eclipse of the Century

For the 1st time in my lifetime, I have witnessed something so beautiful, so natural. I am actually lucky that I was able to witness such a thing in my life. This blog post especially for those who actually missed the chance to view the eclipse that took place today and lasted for more than 6 minutes, the longest solar eclipse ever.


The live picture that was taken from NASA today early in the morning on 22nd July, 2009.


The 22nd July solar eclipse has caused the tourist interest all over the world starting from India to China. It began in India and from there moon's shadow started turning over across the eastern Asia. The track of the eclipse crossed in the early morning in China where people experienced it for around 6 minutes. From there the track gradually started moving towards the pacific ocean.

The longest eclipse was of 195 miles that is east of Iwo Jima where people witnessed the eclipse for 6.39 minutes.


Solar Eclipse, 2009 as seen from Shanghai


This eclipse was second in the series of three eclipses in a month, the 1st one that happened on july 7 which was a luner eclipse and the other one which is yet to come is on August 6 (also a luner eclipse)

It was visible totally in the cities of India including Surat, Varanasi, Vadodara, Bhopal, Patna, Siliguri, Guwahati and few cities of China including Wuhan, Wuxi, Huzhou, Suzhou, Jiaxing etc. As per the reports came early this morning Taregana in Patna (India) was the best place where this eclipse was witnessed.


As seen from Taregana in India at 6:38 am


The next same solar eclipse will be viewed in the year June 13, 2132.

Do not miss to watch the live video which was taken from NASA this morning :